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Anticipating change.
The advice? Don’t wait. Risk the kiss.
Change is arriving at a phenomenal pace and communication has gone wild with possibilities. Communication is no longer sectored into “HR” or “PR”, the CIO, COO or CEO’s office: communicating today is everyone’s job!
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Communication: The Strategy
As these words are written today, there are an infinite number of ways to communicate your message, and to reach and engage your target customer, client or donor. Tomorrow there will be infinity +2.
What must come first is deciding and knowing your vision, understanding your audience and choosing the best way to pull them in “engage them” in your (ad)venture.
Read more Strategy comes first.
Strategic decisions help you arrive where you want to be.
Communication: The Plan
Planning what you will communicate to whom, and how, needs to be a shared endeavor. Communication goes on every second of every day… if you engage your own people and supporters in the communication plan, you have tens or thousands more message delivery systems.
But, sharing isn’t always fun. I’ll show you how to bring that term ‘stakeholders’ out of the closet to a seat at the table and find the fun in communicating a shared message!
The how of communication will align with your strategy: if a Twitter tweets in the forest and all of its customers still buy their news on paper, will anyone hear it?
I’ll help you align strategy with planning and media!
Washtenaw Housing Alliance
Founding communications planning and implementation; Planned events and developed print, video and materials for 2005 & 2007 Community Forums on Ending Homelessness.
Ann Arbor Downtown Development Association
Communications surrounding $50M construction of Division & 5th St underground parking garage; the downtown “Wayfinding” system and the inauguration of the DDA’s social networking initiatives.
Communications Documents for Washtenaw County Government
Includes communications plans, news releases, invitations, posters, executive bios and updates for a representative seven communities of interest.
Representative Work With Non-Profits
Girls on the Run, Washtenaw Literacy, Washtenaw Area Teens for Tomorrow, Calhoun County, Michigan’s initiative to end homelessness and Michigan League of Conservation Voters Case Statement.
Writing for Websites
Employee Central, Washtenaw County’s award-winning intranet; Parenting Help; WATT and Wireless Washtenaw
Portfolio
| Some of my work; some of my accomplishments. |  For the complete Portfolio,download the PDF |
2010 Library Millage Campaign
Campaigning with Social Media using Facebook, some Twitter, community networking and minimal print
One of the State’s hardest hit communities in the recession, the Ypsilanti District Library Millage passed 57.62% to 42.38% ensuring continued services and resources for multiple jurisdictions.
10for11 for Michigan
10for11 for Michigan is a proposed social media adjunct to the state’s Pure Michigan campaign. Using Facebook, Twitter, a dedicated coupon application and web site, this campaign invites Michiganders to reunite with 10 relatives or friends from outside the State in 2011. See Presentation for details
Washtenaw County Business Improvement Process: A Beginning
Monograph commemorating the successful initiative to change both culture and business processes in Washtenaw County government from 1994 through 2004, led by the Administration of Robert. E. Guenzel Publication Date: May 3, 2010
CIO Leadership for Cities & Counties: Emerging Trends & Practices
Chapter 3: "The Evolving Role of Today’s CIO: One Story Going Forward" Publication date: June 15, 2009, by Public Technology Institute and ITEMS International
Beyond e-Government & e-Democracy: A Global Perspective
Chapter 20: "From ‘Administration’ to ‘Support’: Creating a Knowledge Culture in Washtenaw County"; published by Public Technology Institute and ITEMS International, 2008
Family Works! Planning Kit & Media Guide
Distributed to 119 television stations nationwide, the Kit helped stations localize a private public partnership for a public service campaign with 20 hours of television programming on the theme of work and life balance.
Many Ways of Seeing
Editor; Braille & Text Collaboration: University of Michigan School of Art & Design and Library for the Blind & Physically Disabled; Published by National Braille Press, April, 2008
Washtenaw Housing Alliance
Founding communications planning and implementation; Planned events and developed print, video and materials for 2005 & 2007 Community Forums on Ending Homelessness.
Ann Arbor Downtown Development Association
Communications surrounding $50M construction of Division & 5th St underground parking garage; the downtown "Wayfinding" system and the inauguration of the DDA’s social networking initiatives.
Communications Documents for Washtenaw County Government
Includes communications plans, news releases, invitations, posters, executive bios and updates for a representative seven communities of interest.
Representative Work With Non-Profits
Girls on the Run, Washtenaw Literacy, Washtenaw Area Teens for Tomorrow, Calhoun County, Michigan’s initiative to end homelessness and Michigan League of Conservation Voters Case Statement.
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