Communication: The Strategy

As these words are written today, there are an infinite number of ways to communicate your message, and to reach and engage your target customer, client or donor. Tomorrow there will be infinity +2.

What must come first is deciding and knowing your vision, understanding your audience and choosing the best way to pull them in “engage them” in your (ad)venture.

Strategy comes first.
Strategic decisions help you arrive where you want to be.

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